How to Create a Customer Feedback Form with Formify

Creating an effective customer feedback form is crucial for understanding your customers' needs and improving your products or services. This guide will show you how to create a professional feedback form using Formify's intuitive form builder.

Step 1: Start with a Template or Create from Scratch

  1. Log in to your Formify account
  2. Click "Create New Form"
  3. Choose either:
    • Start from scratch
    • Select "Customer Feedback" from our template gallery

Step 2: Add Essential Form Elements

Add these key elements to your form:

Basic Information Section

  • Add a Header element with "Customer Feedback"
  • Include a Text Display element explaining the purpose of your feedback form
  • Add an Email field for follow-up communication
  • Include a Name field (optional, if you want to personalize responses)

Product/Service Experience Section

  • Add a Dropdown element for "Which product/service are you reviewing?"
  • Include a Radio Button element for "How satisfied were you?" with options:
    • Very Satisfied
    • Satisfied
    • Neutral
    • Dissatisfied
    • Very Dissatisfied

Detailed Feedback Section

  • Add a Text Long element for "What did you like most about our product/service?"
  • Add another Text Long element for "What could we improve?"
  • Include a Number element for "On a scale of 0-10, how likely are you to recommend us?"

Step 3: Customize Your Form

Design Elements

  • Apply a professional theme from our theme gallery
  • Customize colors to match your brand (Pro plan and above)
  • Add your company logo (available on Starter plan and above)
  • Remove Formify branding (available on Starter plan and above)

Advanced Features

For Pro plan users:

  • Set up conditional logic to show specific questions based on satisfaction level
  • Enable file uploads for screenshots or supporting documents
  • Add custom success page thanking respondents

Step 4: Configure Form Settings

Basic Settings (All Plans)

  • Set form title and description
  • Configure form submission message
  • Enable/disable multiple submissions

Advanced Settings (Pro/Business Plans)

  • Set up email notifications for new submissions
  • Configure integrations with:
    • Google Sheets for response tracking
    • Slack for instant team notifications
    • Notion for feedback management
    • Zapier for custom workflow automation

Step 5: Share Your Form

Share your feedback form through:

  • Direct link
  • Embed on your website
  • QR code
  • Email to customers

Best Practices

  1. Keep it Concise

    • Focus on essential questions
    • Respect your customers' time
    • Use clear, simple language

  2. Use the Right Elements

    • Radio buttons for single-choice questions
    • Checkboxes for multiple-choice questions
    • Text Long fields for detailed feedback
    • Sliders for rating scales

  3. Make it User-Friendly

    • Group related questions together
    • Use logical question order
    • Include progress indicator for longer forms

  4. Analyze Responses

  • Export responses to Excel or CSV (all plans)
  • Generate PDF reports (Starter plan and above)
  • Use integrated analytics (Pro plan and above)

Response Management

Free Plan

  • Collect up to 100 responses per month
  • Basic form elements
  • CSV/Excel exports

Starter Plan

  • Up to 1,000 responses monthly
  • File upload capability
  • PDF exports
  • Custom success pages

Pro Plan

  • Up to 10,000 responses monthly
  • All form elements
  • Advanced integrations
  • Conditional logic

Tips for Higher Response Rates

  1. Timing Matters

    • Send forms shortly after customer interactions
    • Avoid peak business hours
    • Consider your audience's timezone

  2. Incentivize Responses

    • Offer discount codes
    • Enter respondents in a drawing
    • Provide early access to new features

  3. Follow Up

    • Send reminder emails
    • Share how feedback is being used
    • Keep the conversation going

Remember: The key to valuable feedback is asking the right questions in the right way. Use Formify's features to create an engaging, professional form that encourages honest responses while making it easy for customers to share their thoughts.

Need more help? Contact our support team at [email protected] or check out our other tutorials in the Help Center.