How to Create an Effective Customer Feedback Form with Formify - Your Online Form Builder

Last Updated: 2025-05-16

Creating an effective customer feedback form is crucial for understanding your customers' needs and improving your products or services. This guide will show you how to create online forms for feedback using Formify, an intuitive online form builder and powerful feedback form tool.

Step 1: Start with a Template or Create from Scratch with Your Form Creator

  1. Log in to your Formify account.
  2. Click "Create New Form" – with our form creator, you can get started quickly.
  3. Choose either:
    • Start from scratch to fully customize online form builder experience.
    • Select a "Customer Feedback" or similar template from our gallery (if available) or use Formify's AI Form Generation (available on all plans with varying generation limits) for an easy way to create surveys and feedback forms.

Step 2: Add Essential Form Elements to Your Feedback Form

Use Formify's drag and drop form builder to add these key elements to your digital forms:

Basic Information Section (Optional)

  • Add a Header element with a clear title like "Customer Feedback" or "Share Your Thoughts".
  • Include a Text Display element briefly explaining the purpose of the feedback form and how the data will be used.
  • Add an Email field if you wish to follow up (make it optional to encourage anonymous feedback).
  • Include a Name field (also optional, for personalization).

Product/Service Experience Section

  • Add a Dropdown or Radio Button element for "Which product/service are you providing feedback on?" (if applicable).
  • Include a Radio Button, Slider or Dropdown element for "Overall, how satisfied were you with our [product/service]?" with options like:
    • Very Satisfied
    • Satisfied
    • Neutral
    • Dissatisfied
    • Very Dissatisfied

Detailed Feedback Section for Your Online Survey Tool

  • Add a Text Long (textarea) element for open-ended questions like "What did you like most about our product/service?"
  • Add another Text Long element for "What could we improve?" or "Do you have any suggestions for us?"
  • Include a Number element or a Slider for Net Promoter Score (NPS) style questions: "On a scale of 0-10, how likely are you to recommend us to a friend or colleague?"

Step 3: Customize Your Form's Appearance and Functionality

Design Elements

  • Apply a professional theme from Formify's theme gallery.
  • Customize colors and fonts to match your brand identity (available on all plans).
  • Add your company logo (available on all plans).
  • Option to remove Formify branding is available on the Pro plan and above. Custom domains for forms are available on the Business plan.

Advanced Features

  • Utilize form builder with conditional logic (available on Pro plan and above): For example, if a customer selects "Dissatisfied," show an additional question asking for more specific reasons.
  • Enable form builder with file uploads (available on Starter plan and above) if you want customers to share screenshots or other supporting documents. File size limits: Starter (25MB/file), Pro (100MB/file), Business (250MB/file).
  • Set up a custom success page or message (available on Starter plan and above) thanking respondents and informing them of any next steps.

Step 4: Configure Form Settings and Integrations

Basic Settings (Available on All Plans)

  • Set a clear form title and an engaging description.
  • Configure the form submission message (e.g., "Thank you for your valuable feedback!").
  • Decide whether to allow multiple submissions from the same user.

Advanced Settings & Integrations

  • Set up email notifications (Starter plan and above) to your team for new form submissions.
  • Configure integrations based on your plan:
    • Starter Plan & above: Google Sheets (send feedback to a spreadsheet), Notion (organize feedback), Telegram (instant notifications), Email Notifications (to admin).
    • Pro Plan & above (includes Starter integrations, plus): Slack/Discord (team notifications), Zapier (connect to thousands of other apps for form builder with workflow automation), Webhooks, Mailchimp.
  • Analytics: Formify allows exporting submission data (CSV/Excel on all plans, PDF on Pro plan and above) for external analysis. It does not currently offer advanced built-in analytics dashboards within the platform.

Step 5: Share Your Feedback Form Effectively

Share your customer feedback form through various channels:

  • Direct link (e.g., in email signatures, post-purchase emails).
  • Embed on your website (e.g., on a dedicated feedback page or within your help center).
  • QR code for physical locations or print materials.
  • Email campaigns targeted at recent customers.

Best Practices for Customer Feedback Forms

  1. Keep it Concise: Focus on essential questions. Respect your customers' time. Use clear, simple language.
  2. Use the Right Elements: Use radio buttons for single-choice, checkboxes for multiple-choice, text areas for detailed feedback, and rating scales or sliders for satisfaction/NPS questions.
  3. Make it User-Friendly: Group related questions. Use a logical flow. For longer forms, consider using sections or multi-page form builder features (available on all plans) with a progress indicator.
  4. Analyze Responses: Regularly review the feedback by exporting responses to CSV, Excel (all plans), or PDF (Pro plan and above).

Formify Plan Features for Customer Feedback

Feature availability and limits depend on your Formify plan:

Free Plan

  • Up to 2 forms and 20 responses/month.
  • Basic form elements, AI Form Generation (2 generations/month).
  • CSV & Excel exports for response analysis.
  • Formify branding present.

Starter Plan (e.g., $29/month)

  • Up to 10 forms and 1,000 responses/month.
  • AI Form Generation (30 generations/month).
  • File uploads (up to 25MB per file).
  • Email notifications & Custom success pages.
  • Integrations: Google Sheets, Notion, Telegram.
  • Removes Formify branding (from forms embedded on your site).

Pro Plan (e.g., $59/month)

  • Up to 50 forms and 10,000 responses/month.
  • AI Form Generation (100 generations/month).
  • Larger file uploads (up to 100MB per file).
  • All integrations, including Slack, Discord, Zapier, Webhooks, Mailchimp.
  • Form builder with conditional logic.
  • PDF export for submissions.
  • Full removal of Formify branding.
  • Access to all advanced form elements (e.g., signature, video/audio recording).

(For the most current pricing and a full feature list, please visit our Pricing Page.)

Tips for Higher Response Rates

  1. Timing Matters: Send feedback forms shortly after a customer interaction or purchase.
  2. Incentivize Responses (Optional): Offer a small discount, a chance to win a prize, or early access to new features for completing the form.
  3. Follow Up: Acknowledge feedback where appropriate. Share how customer feedback is being used to make improvements.

Remember: The key to valuable feedback is asking the right questions in the right way. Use Formify's features to create online forms that are engaging, professional, and encourage honest responses.

Need more help with your online form builder? Contact our support team or check out our other tutorials.

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